NME (The new musical express) features Britpop and British indie bands, the readership is mainly made up of male’s however there is a section of female’s part of the readership. They release issues weekly and describe themselves as “the ultimate source for discovering the best new music first”.
In this issue of NME which was released on the 28th November 2011,
NME uses the same masthead font it is always placed on the left side of the front cover this establishes it’s brand identity. This issue features Amy Winehouse as the main image, the image is a medium close-up she is looking intensely into the camera lens reflecting the serious tone of the interview, her hair and make-up is styled in her classic trademark style of a messy beehive and thick black eyeliner making her instantly recognisable her tattoo of ‘Blake’ placed on the left side of her chest is visible reflecting her rebellious side and her marriage with Blake Fielder, and the open nature of the interview where all is stripped back and revealed to the reader. Amy is wearing a black and white vintage style camisole, giving her the classic pin-up girl look with a dark twist.
The colour scheme of red and white traditionally used on the covers excluding special edition covers, moreover reflecting the british culture.
This issue is following her death and leading up to the release of her album NME give an exclusive interview with the producers Mark Ronson and Saalam Remi as well as collaborator Nas on the controversy over the releasing of her album. The sell-line uses the title of ‘World-Exclusive: New album story” to lure the target audience in, by describing the story as a world exclusive it makes the target audience, feel as if they are getting a piece of sacred information only available from NME. “AMY” is the largest piece of text on the cover, it is bold and in a scarlet red font they haven’t used Amy Winehouse’s full name as by using only her first name it creates an informal tone making it more personal to her fans. Furthermore “Inside her secret studio sessions” lets the reader of NME feel like they’re in on the real story about her the making of her new album, it makes them feel like they are being let in on the “secret”, implying that information about Amy Winehouse has been concealed making the reader eager to read on and find out what the “secret” is. The sell-line of “+Free classic Amy Posters” relates to the main sell-line it attracts the reader as following her death the ‘classic’ poster’s are seen as a piece of collectible fan memorabilia. NME is a magazine which celebrates british artists and their musical success. In this issue NME celebrates Amy and her life as the cover is devoted to her with her sell line occupying the whole of the left hand third.
The strap line featured “ Kasabian Vs Bombay Hotel Vs Noel Vs Monkeys Vs Vaccines! NME awards voting is go! Have your say” this attracts the T.A as it allows them to voice their opinion on which bands have their support. Other sell line’s that may draw in the T.A are “Vampire Weekend New Album Revealed” this will entice the T.A in as they have been anticipating the release of this album and by using the word ‘Revealed’ it implies information about the album has been hidden until now. The sell line of “David Cameron is sinister Example mouths off” this reflects the T.A’s rebellious but honest attitude, this will attract the T.A as they can relate to the feature as they share the same political outlook.
The colour scheme of red and white traditionally used on the covers excluding special edition covers, moreover reflecting the british culture.
This issue is following her death and leading up to the release of her album NME give an exclusive interview with the producers Mark Ronson and Saalam Remi as well as collaborator Nas on the controversy over the releasing of her album. The sell-line uses the title of ‘World-Exclusive: New album story” to lure the target audience in, by describing the story as a world exclusive it makes the target audience, feel as if they are getting a piece of sacred information only available from NME. “AMY” is the largest piece of text on the cover, it is bold and in a scarlet red font they haven’t used Amy Winehouse’s full name as by using only her first name it creates an informal tone making it more personal to her fans. Furthermore “Inside her secret studio sessions” lets the reader of NME feel like they’re in on the real story about her the making of her new album, it makes them feel like they are being let in on the “secret”, implying that information about Amy Winehouse has been concealed making the reader eager to read on and find out what the “secret” is. The sell-line of “+Free classic Amy Posters” relates to the main sell-line it attracts the reader as following her death the ‘classic’ poster’s are seen as a piece of collectible fan memorabilia. NME is a magazine which celebrates british artists and their musical success. In this issue NME celebrates Amy and her life as the cover is devoted to her with her sell line occupying the whole of the left hand third.
The strap line featured “ Kasabian Vs Bombay Hotel Vs Noel Vs Monkeys Vs Vaccines! NME awards voting is go! Have your say” this attracts the T.A as it allows them to voice their opinion on which bands have their support. Other sell line’s that may draw in the T.A are “Vampire Weekend New Album Revealed” this will entice the T.A in as they have been anticipating the release of this album and by using the word ‘Revealed’ it implies information about the album has been hidden until now. The sell line of “David Cameron is sinister Example mouths off” this reflects the T.A’s rebellious but honest attitude, this will attract the T.A as they can relate to the feature as they share the same political outlook.
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