Harmony magazine: Target audience profile

My Target audience are female’s between the ages of 15-18 they are students currently studying subjects in a creative field which would enable them to pursue a career in the creative field. She is single. Although she enjoys the freedom of being single she still enjoys going on dates and flirting, She has a fun daring personality she is never afraid to try things in life. She is down-to-earth the girl who all her friends go to for advice. She is very ambitious with big aspirations for success in the future. She is positive and has tons of energy and ideas that she puts into her work. She is extremely passionate about music and lives and breathes pop culture. Her philosophy on life is you only get what you give, so she always give her best.

 In her spare time she enjoys listening to music and visiting gigs. She is a party animal and has many nights out socialising with her friends. She also has a love for style and fashion and is conscious of what she wear’s, she loves to be creative with clothes and tries to keep up with trends; whilst adding her own edgy personal twist. She enjoys taking inspiration from the catwalk and look books. She enjoys and gets a real buzz out of retail therapy. She keeps fit and healthy by visiting her local gym at least once a week, and enjoys taking part in dance classes including the new dance craze zumba.

One of their favourite artists is Jessie J as she is one of the rising female British artists. She is role model to the target audience as she is confident and self-assured she knows who she is and what she wants. She has come a long way from her days at Brit school and has accomplished so much and she is only in the early stages of her career. Her lyrics are inspiring and deliver a message to her fans, her sense of style is original and she has her own signature look which she is happy in. The target audience likes a range of music, mainly pop, but she also likes other genres, mainly current music. Other artists the target audience enjoy include Pixie Lott, Ed Sheeran, Rizzle Kicks, Rhianna, Emeli Sande, Lana Del Rey, Olly Murs, and Coldplay.

She also enjoys watching films her favourite genres are comedies, chick flicks and action films. She loves to watch american dramas including One Tree Hill and 90210, she loves the gossip filled story lines and the glamourous lives and wardrobes of the characters. Her favourite film is 21 dresses starring Katherine Heigel, as she loves the romance, She loves to snack on ben and jerrys ice cream whilst watching a good rom com, her ultimate indulgence is a vanilla latte and double chip cookie, She is a avid technology user she uses the internet daily she enjoys watching music clips on you tube, she also has her own blog sharing her views on the current music industry, she uses social networks such as Facebook and Twitter to keep up to date with her friends and family. She currently reads More magazine for a weekly dosage of Fashion, Beauty and Men. She also buys Company's Highstreet Edit for all her shopping needs.

Harmony would also act as a place to communicate with music fans alike, gain inspiration for their own creative work, receive the latest information on what is happening in the music industry, and much more.